Just in time for the holiday shopping season of 1967, Random House published Andy Warhol’s "Index (Book)." It came in a hologram cover with Campbell’s Tomato Juice endpapers, several 3-D pop-ups, and a flexi disc donning Lou Reed’s portrait. For counterculture bibliophiles, there was a deluxe edition, tinfoil-bound. The process by which Warhol’s book came together was so complex—and unusual—the publisher recounted it in an internal memo that was itself written like a children’s book.
Through documents in the Random House records held at Columbia University’s Rare Book & Manuscript Library and interviews with Warhol’s collaborators, art historian Lucy Mulroney sheds new light on this iconic twentieth-century artist’s lifelong interest in publishing.
